In what marks a first for the cycling world, Skratch Labs will be supporting the human element of racing as the Official Hydration and Real Food Sponsor of the AMGEN Tour of California. Skratch Labs will be directing their efforts toward supporting the actual humans involved in the race (both riders and staff) by providing real food and hydration products throughout the weeklong event.
During each road stage Skratch will have a support car and moto inside the caravan to distribute needed items to riders on every team.
But we want to get people outside the race involved in offering support. We want to see what Human Support means to you. Share your photos and stories of what Human Support means to you by using the hashtag #SkratchNHS. Each day during the tour we’ll select a winner, at random, who will receive an amazing prize pack of Skratch Labs super yummy deliciousness, some CamelBak Podium bottles and a limited edition NHS Skratch Labs Castelli cycling jersey!