Here at Skratch Labs there’s a lot of talk about how important proper hydration is during exercise. We talk about how your power output will drop significantly if you become even slightly dehydrated. About how many calories, how much salt, and exact amounts of fluid you should be taking in per hour. About the differences between our sports drink and our competitors. And those things are important and those differences are real, but there are times when proper hydration is much more important than just helping you have a great race or day of training.