Show us your posts by using the hashtag: #GetYourHeadSet
Housekeeping. Let’s get on the same page.
I know everyone read their agreements. I mean, who the hell doesn’t like reading fine print?? Okay, maybe not. We get it. In that case, here are the essentials of our expectations. On the next slide, you’ll find the finer points of all level of ambassador obligations.
Note: not all of the these expectations apply to each of you. Just go back to your agreement to see which ones correspond. See? Easy.
This is part of the fun, but it’s also part of the headache. It’s how we can most easily get in touch with you. Sometimes these emails (and slideshows) are long and detailed. Trust us, we get these kind of emails too. Read them, respond to them! CC people when it’s appropriate. This communication is ESSENTIAL to raising your game and our game up a notch. Michelle and I’s goal with all our communication is to be clear, succinct, but also, get you excited about what we are doing, cause, hey, this shit is fun. What you guys do is fun! Let’s capitalize on it!
We want to keep you out of trouble. Here are some things you should know.
How we will communicate with you:
Remember: Watch for the monthly theme email! We will be sending these through Mailchimp going forward, it's easier on our end.
Dear Taste Agent,
We love you.
You are Valued. We couldn’t do this without you. Really.
One of our missions here at Skratch Labs is to help all athletes reach their goals - from those just getting started to those who have more experience under their belt. This year we want to inspire our supporters by engaging more thoughtfully on social - not only talking about the end result, but listening and sharing the reality of what it means to get up and work hard. As our influencer, you are critical to this evolution and will be offering immeasurable value to this audience by helping us do this. We will do it together, but will do it in our own voices, which is what will make it so effing cool.
2017 Theme: Overcoming!
This year the conversation is about what you REALLY go through to chase your dream. Not just the picture of you holding your medal or the story of what happened when you crossed the finish line. But the blood, sweat, and tears you shed and even the disappointments you had to endure. The moment before the moment.
You all know the basics. Here’s what counts when you post about Skratch:
Content (other than social media): (long form example)
Social Media (short form example)
Why these short-form posts count:
Why this short form post counts:
Why this short form post counts:
Facebook Group posts: are great! But make sure you are sharing them with your audiences first!
To give you a better sense of why we exist and who we're talking to, we've put together this list of our values and target audience profile.
Skratch Labs exists to help athletes be better. Our company cares about one on one relationships, teaching skills and providing inspiration. We’ve also created from scratch, functional food and products that are better for you and help you achieve your goals.
Our core values are reflected in everything we do.
We’re a company that helps people be better.
We make functional food and drinks that don’t have any chemicals or anything artificial - real food ingredients.
Every ingredient has a purpose and is recognized by the body because that’s what’s best for athletes.
“What does your name mean?”
We believe food and drink is better from scratch. We also believe that no matter where you
find yourself in life it's never to late to start from scratch. It’s what our founders did and we do it every day.
Diehard Danny/Dani (primary audience).
Why is Dani valuable to Skratch?
Frequency of workouts, community focus, and long term view on life.
○ Age 30-39.
○ Male and female.
○ Educated and affluent (+$150k HH income).
○ Techophile, performance geek.
○ Athlete who is constantly searching for better.
○ Works out 4x per week.
○ Not a couch-to-10k but ½ marathon and bigger.
○ Found their tribe(s).
● Drive folks to our website and inspire them to purchase product.
● Grow our community on-line and off and speak with them more!
● Keep our rep legit: Consistent message, tone, and engagement