April 05, 2017



At Skratch Labs our mission is to provide people with the inspiration, life skills, and products to take better care of themselves and their families. 

We guarantee that our products will help you be better. If not, let us know and we'll work with you to find something that does, or refund your purchase. No matter where you bought it.

Posting Guidelines/Tips- How we can work together to create some magical shit

Dear Taste Agent,

We love you.

Love,
Skratch

You are Valued. We couldn’t do this without you. Really.

One of our missions here at Skratch Labs is to help all athletes reach their goals - from those just getting started to those who have more experience under their belt. This year we want to inspire our supporters by engaging more thoughtfully on social - not only talking about the end result, but listening and sharing the reality of what it means to get up and work hard. As our influencer, you are critical to this evolution and will be offering immeasurable value to this audience by helping us do this. We will do it together, but will do it in our own voices, which is what will make it so effing cool.

2017 Theme: Overcoming!

This year the conversation is about what you REALLY go through to chase your dream. Not just the picture of you holding your medal or the story of what happened when you crossed the finish line. But the blood, sweat, and tears you shed and even the disappointments you had to endure.  The moment before the moment.

You all know the basics. Here’s what counts when you post about Skratch:



Content (other than social media): (long form example)

  • A blog post written on the Skratch Labs blog. Note: it does not have to tie to a product, if it’s hosted on our blog. Here is an example: Rock Climbers: How to Care for Your Hands (written by TA’s Alex Johnson & Claire Bukowski)
    • Wanna write a similar post on the SL blog? Share your ideas with Jason & Michelle. If it syncs with our monthly calendar, we’d love to post it. Please note that we plan the calendar a month or two in advance.
    • IG Takeover
    • Podcast

Social Media (short form example)

  • A post with @SkratchLabs tagged either in the photo or caption or comments with a direct tie to a monthly theme, product, or supporting a blog post or marketing effort from Skratch.
    • A post with Skratch Labs & less than 2 other companies tagged (as long as it meets the criteria above).
    • See examples of truly dedicated posts on the next slide.

    What counts.

     

    Why these short-form posts count:

      • Logo and/or product is visible.
      • Copy is specific to Skratch Labs
      • It includes only one sponsor.
      • It isn’t cluttered with hashtags in the post. (Hashtags are best as a separate comment)
  • The post isn’t tied to a monthly theme, however, the post is focused on Skratch Labs.
  •  

    What counts. 

    Why this short form post counts:

    • It does not talk about Skratch Labs, or our products. However, it was posted during the month of March and ties to our theme of #TrainAndMaintain (Hillary also tagged Skratch in the caption)
    • Less is more. Two sentences.
    • It includes 2 or less other sponsors or companies (re: The North Face)
    • It isn’t cluttered with hashtags in the post.

    What counts. 

    Why this short form post counts:

    • The caption is dedicated to Skratch. Although it doesn’t call out a specific product, it gets the point across that Ian’s epic adventures are fueled by Skratch. Simple. To the point.
    • Ian didn’t tag any other sponsors or partners in his post(just his buddies). This is significant-- if you look at other photos in his feed, he has many other sponsors, but he keeps them to relevant posts.
    • Two sentences.

    Facebook Group posts: are great! But make sure you are sharing them with your audiences first!


    Jason Donald
    Jason Donald

    Author