To give you a better sense of why we exist and who we're talking to, we've put together this list of our values and target audience profile.
Skratch Labs exists to help athletes be better. Our company cares about one on one relationships, teaching skills and providing inspiration. We’ve also created from scratch, functional food and products that are better for you and help you achieve your goals.
Our core values are reflected in everything we do.
We’re a company that helps people be better.
We make functional food and drinks that don’t have any chemicals or anything artificial - real food ingredients.
Every ingredient has a purpose and is recognized by the body because that’s what’s best for athletes.
“What does your name mean?”
We believe food and drink is better from scratch. We also believe that no matter where you
find yourself in life it's never to late to start from scratch. It’s what our founders did and we do it every day.
Diehard Danny/Dani (primary audience).
Why is Dani valuable to Skratch?
Frequency of workouts, community focus, and long term view on life.
○ Age 30-39.
○ Male and female.
○ Educated and affluent (+$150k HH income).
○ Techophile, performance geek.
○ Athlete who is constantly searching for better.
○ Works out 4x per week.
○ Not a couch-to-10k but ½ marathon and bigger.
○ Found their tribe(s).
● Drive folks to our website and inspire them to purchase product.
● Grow our community on-line and off and speak with them more!
● Keep our rep legit: Consistent message, tone, and engagement