April 04, 2017

At Skratch Labs our mission is to provide people with the inspiration, life skills, and products to take better care of themselves and their families. 

We guarantee that our products will help you be better. If not, let us know and we'll work with you to find something that does, or refund your purchase. No matter where you bought it.

Social Guide: Mission & Target Audience

To give you a better sense of why we exist and who we're talking to, we've put together this list of our values and target audience profile. 

Our mission. Our values.

Skratch Labs exists to help athletes be better. Our company cares about one on one relationships, teaching skills and providing inspiration. We’ve also created from scratch, functional food and products that are better for you and help you achieve your goals.

Our core values are reflected in everything we do.

- We are real.
- We are empathetic.
- We perform.
- We do it together.

“What is Skratch Labs?”

We’re a company that helps people be better.

We make functional food and drinks that don’t have any chemicals or anything artificial - real food ingredients.

Every ingredient has a purpose and is recognized by the body because that’s what’s best for athletes.

“What does your name mean?”

We believe food and drink is better from scratch. We also believe that no matter where you

find yourself in life it's never to late to start from scratch. It’s what our founders did and we do it every day.


Who Are We Talking To?

Diehard Danny/Dani (primary audience).

Why is Dani valuable to Skratch?

Frequency of workouts, community focus, and long term view on life.

○ Age 30-39.

○ Male and female.

○ Open-minded.

○ Educated and affluent (+$150k HH income).

○ Techophile, performance geek.

○ Athlete who is constantly searching for better.

○ Works out 4x per week.

○ Not a couch-to-10k but ½ marathon and bigger.

○ Found their tribe(s).


Our Goals for the Taste Agent Program

● Drive folks to our website and inspire them to purchase product.

● Grow our community on-line and off and speak with them more!

● Keep our rep legit: Consistent message, tone, and engagement


Jason Donald
Jason Donald