Stoking the fire. (Ideas)
- Below is our calendar of themes for the year.
- Topics by Month: (Sent to you every month by email)
April: The importance of mindfulness
May: When and how to tap into your community. How do you create community?
June: Paying it forward, giving back
July: Tracking and measuring where you are in achieving your goals
August: Keeping your passion fun
September: Nutrition and a new product launch! Shhhhh!
- Blog posts
- IG takeovers
Housekeeping. Let’s get on the same page.
I know everyone read their agreements. I mean, who the hell doesn’t like reading fine print?? Okay, maybe not. We get it. In that case, here are the essentials of our expectations. On the next slide, you’ll find the finer points of all level of ambassador obligations.
Note: not all of the these expectations apply to each of you. Just go back to your agreement to see which ones correspond. See? Easy.
Long form content. 4 pieces, one each quarter. Don’t worry, it is our job to help you with these. Let us know your ideas, we will offer guidance and inspiration to help you make it awesome.
Short form content. 1-3 each month. These are the easy ones, like the ones you saw a few slides ago. But we still want to help you make yours great.
Facebook Group: Skratch Labs Taste Agents. Join it. Introduce yourself. Ask questions, write a few comments, help out. It will be fun.
Skratch Social Media posts, Skratch Re-posts, Skratch Tags: Let’s share. We want to use your content to establish a more positive, inspiring social connection with our supporters also puts your content out to a different, potentially wider audience (and hey, you might get more followers out of it!). Plain talk? We get to use any content that you tag us in. We will ALWAYS give credit where it’s due. To you.
Email, phone, or in-person communication:
This is part of the fun, but it’s also part of the headache. It’s how we can most easily get in touch with you. Sometimes these emails (and slideshows) are long and detailed. Trust us, we get these kind of emails too. Read them, respond to them! CC people when it’s appropriate. This communication is ESSENTIAL to raising your game and our game up a notch. Michelle and I’s goal with all our communication is to be clear, succinct, but also, get you excited about what we are doing, cause, hey, this shit is fun. What you guys do is fun! Let’s capitalize on it!
We want to keep you out of trouble. Here are some things you should know.
- FTC guidelines:
- Influencers must clearly and conspicuously disclose their relationship with you if they are receiving anything from your relationship that could be deemed valuable (even if they are only providing a picture of product and not including a formal review or endorsement)
How we will communicate with you:
- FB- Skratch Labs Taste Agents
- Email, monthly theme email
- Call us! 800.735.8904
- Exclusive TA page on website
Remember: Watch for the monthly theme email! We will be sending these through Mailchimp going forward, it's easier on our end.