{"product_id":"sport-gel","title":"Sport Gel","description":"\u003cp\u003eFor years, you’ve been asking us to make a gel.\u003cbr\u003e\u003cbr\u003eRelentlessly.\u003cbr\u003e\u003cbr\u003eEmails. Comments. Aid stations.\u003cbr\u003e\u003cbr\u003eUsually while holding something sticky and saying,\u003cbr\u003e\u003cbr\u003e“I mean… it works.”\u003cbr\u003e\u003cbr\u003eAnd that’s kind of the problem.\u003cbr\u003e\u003cbr\u003eSomewhere along the way, “I can tolerate it” became the gold standard for gels.\u003cbr\u003e\u003cbr\u003eToo sweet. Too thick. Too gooey.\u003cbr\u003e\u003cbr\u003eSurvivable, not enjoyable.\u003cbr\u003e\u003cbr\u003eMeanwhile, after years of independent field research at finish lines and aid stations around the world, we made another important discovery:\u003cbr\u003e\u003cbr\u003eBy hour twelve, endurance athletes look rather… unwell. We respect the grit. We love the suffering. But let’s be honest things are unraveling out there. And you know what they say… look good, feel good. So we listened to your requests for a gel and took them exactly where they were headed.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIntroducing Skratch Labs Hair Gel.\u003c\/strong\u003e\u003cbr\u003eBecause if there’s one thing Skratch Labs doesn’t do, it’s make something athletes have to tolerate, especially just to check a box. We weren’t ready to rush out another edible gel we couldn’t stand behind.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBut a hair gel?\u003c\/strong\u003e\u003cbr\u003eThat we could commit to immediately. Proudly. On our own heads.\u003c\/p\u003e\n\u003cp\u003eWe know what you're thinking, \"isn't this a little superficial for a sports nutrition company?” Don't worry, we didn't lose the plot. Each (100% fictional) dollop contains a heroic amount of sodium and carbs, optimized for scalp-based fueling, because if sweat can leave your body through your head, fuel can probably go back in. Probably.\u003c\/p\u003e\n\u003cp\u003eApply generously to hair.\u003cbr\u003eIgnore common sense.\u003cbr\u003e\u003cstrong\u003eDo not eat. Please do not eat.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Skratch Labs","offers":[{"title":"Single Tube","offer_id":42640384983111,"sku":"HairGel-1","price":8.95,"currency_code":"USD","in_stock":true},{"title":"Value Tub","offer_id":42640385015879,"sku":"HairGel-2","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0121\/9362\/files\/Skratch_Labs_Sport_hair_gel_bottle_400_follicles_firmly_held.jpg?v=1774626322","url":"https:\/\/www.skratchlabs.com\/products\/sport-gel","provider":"Skratch Labs","version":"1.0","type":"link"}