made from skratch

While working with a pro cycling team, sport scientist Dr. Allen Lim saw it firsthand: athletes getting sick from drinks that were too sweet, too artificial, and too hard on the gut. So he started from scratch—mixing up something better with real ingredients and simple science.

That mix solved a problem. But it also sparked a belief:
That what we put into our bodies matters.
That fueling can feel good.
That performance doesn’t come at the cost of comfort.
That we could help people be better.

We started with Olympians. Today, we support anyone who sweats on purpose.